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Broker playbook for 2025-2026 renewals

Traditional insurance is no longer the safety net it used to be. Learn the strategy to retain more clients.

Updated over 2 weeks ago

According to Mercer, 51% of large U.S. employers plan to raise out-of-pocket costs in 2026, pushing workers to find alternative options—and pushing CFOs to look for any alternative to avoid another bloated renewal.

Your Playbook for 2025-2026 Renewals

What brokers and businesses get

Brokers stay relevant. Businesses save and retain employees.

  • 20% commission on every subscription

  • Zero compliance headaches

  • White-labeled landing pages, QR codes, and onboarding

  • No licensing hurdles—start earning today

Use it as:

🔹 A supplemental option alongside high-deductible plans
🔹 A stand-alone offering for hourly, gig, or part-time workers
🔹 A COBRA alternative that is affordable

Let's talk positioning

Think HSA

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The employer benefits playbook is changing—and fast.

As premiums rise and utilization stalls, more companies are shifting away from bloated insurance models and toward modular, employee-centric care strategies.

At the heart of this transformation is the Health Savings Account (HSA)—a powerful, tax-advantaged tool that’s no longer just an add-on but the foundation of a modern health benefits stack.

Position HSA

When paired with lower-cost health plans like Vativis or HDHPs, HSAs allow both employers and employees to take control of their health dollars.

Employers can fund HSAs without locking into a high-cost group plan.

Employees use pre-tax dollars for real care: doctor visits, prescriptions, therapy, labs.

Any unused funds roll over year after year—unlike FSA “use-it-or-lose-it” models.

It’s not just about cost savings—it’s about empowerment.

4-Part Strategy to Lock in Employer Loyalty

1. Cost narrative

Average employer-sponsored coverage is now over $8,400/year for single coverage.

Position Vativis or other discount health plans as the answer to:

  • Reduce costs by up to 70%

  • Cover gig, hourly, and part-time staff often excluded from traditional plans

Talking Point:

“You don’t need to choose between cutting benefits and cutting costs. You need better benefit options.”

2.Pair with HSA strategy

Employers are raising HSA contribution limits—align this with high-deductible plans plus Vativis.

This protects against major claims while Vativis reduces everyday care costs (Rx, labs, telehealth, DPC).

Sample Framing:

“Pair your HDHP with Vativis to cover everyday care, and increase your HSA contribution for catastrophic peace of mind. The result? Happier employees and flatter spend curves.”

3.Retention + Recruitment Value

Vativis-type plans cover mental health, telehealth, and Rx—the most used, yet least-covered, services in many high-deductible or limited MEC plans.

Use this to frame it as a competitive edge in labor-heavy industries.

One-Liner for Employers:

“This isn't just about saving costs—it's about keeping your people from walking out the door.”

4.Broker toolkit

  • Pre-built Vativis landing page with broker code

  • Bundled education assets: “How to Save with Non-Insurance Health Plans”

  • Payroll integration templates: Reduce HR lift

  • White labeled landing pages for employers

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Mental Health-Employees Want it

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Traditional insurance either delays access with referrals or prices therapy out of reach.

New solutions fill the gap:

  • Unlimited 24/7 behavioral health support

  • Talk therapy access without deductibles

  • Mental health apps & digital coaching tools included in plans like Vativis

  • This means faster intervention, better outcomes, and higher plan engagement.

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DPC -Smarter healthcare

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With rising deductibles, employees skip in-person care—even for chronic issues.

Direct Primary Care (DPC):

  • $10 or less for primary care means employees use it before problems escalate.

  • Virtual visits connect users to care instantly—without waiting rooms or networks.

  • Employers can now offer care to part-time, gig, or uninsured workers at a fraction of the cost.

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